Building AH Asset Solutions as the trusted leader in oil & gas asset management through a new brand identity and website.

AH Asset Solutions serves two client types; buyers of pre-owned industrial assets through auctions, and businesses seeking management for redundant assets. Both prioritise functionality, therefore the design needed to be practical whilst staying modern and relevant. A clean, streamlined approach was essential as an elaborate style could detract from the clarity that these clients valued. Striking this balance ensured the brand remained professional and aligned with client expectations.

The design layout for AH Asset Solutions featured a modular grid system to ensure consistency across a variety of materials. Adaptable logos allowed flexibility with collateral, while a legible sans serif typeface and accessible colour scheme added to overall usability. This approach resulted in the final design being both visually sleek and easy to apply in-house; maintaining cohesion across digital and print.